Qualitative research techniques can be used to ascertain consumers' attitudes to a new advertising campaign. — Качественные методы исследований могут быть применены для выяснения отношения покупателей к новой рекламной кампании.
Англо-русский экономический словарь.
Qualitative research — Sociology … Wikipedia
qualitative research — noun A set of research techniques in which data is obtained from a relatively small group of respondents and not analyzed with statistical techniques … Wiktionary
Qualitative marketing research — is a set of research techniques, used in marketing and the social sciences, in which data is obtained from a relatively small group of respondents and not analyzed with inferential statistics. This differentiates it from quantitative analyzed for … Wikipedia
Research — This article is about the search for knowledge. For the suburb of Melbourne, Australia, see Research, Victoria. For the Wikipedia policy, see Wikipedia:Original research. For information on using Wikipedia for research, see Wikipedia:Researching… … Wikipedia
Qualitative psychological research — In psychology, qualitative research has come to be defined as research whose findings are not arrived at by statistical or other quantitative procedures. Qualitative research is often said to be naturalistic . That is, its goal is to understand… … Wikipedia
qualitative versus quantitative debate — A methodological issue in sociology with arguments for and against a fundamental distinction between qualitative and quantitative studies. The debate arises from the distinction drawn between sociologies arising from different epistemological… … Dictionary of sociology
qualitative marketing research — Marketing research techniques that use small samples of respondents to gain an impression of their beliefs, motivations, perceptions, and opinions. Such unstructured methods of data collection as depth interviews and group discussions are used to … Big dictionary of business and management
Qualitative comparative analysis — (QCA) is a technique, developed by Charles Ragin in 1987, for solving the problems that are caused by making causal inferences on the basis of only a small number of cases. [ [http://www.encyclopedia.com/doc/1O88 qualitativecomparatvnlyss.html… … Wikipedia
Qualitative Analysis — Securities analysis that uses subjective judgment based on nonquantifiable information, such as management expertise, industry cycles, strength of research and development, and labor relations. This type of analysis technique is different than… … Investment dictionary
Marketing research — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing research process — is a set of six steps which defines the tasks to be accomplished in conducting a marketing research study. These include problem definition, developing an approach to problem, research design formulation, field work, data preparation and analysis … Wikipedia
